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Jul 25, 2008
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Today's Internet is a lot different than it used to be. With new developments such as SEO (Search Engine Optimization) and web standards, building websites the same old way just won't cut it anymore. The W3C (World Wide Web Consortium) creates guidelines and regulations that strive to follow to make their sites as accessible and functional as possible. Compliance with W3C standards ensures that your site achieves its full potential across a range of systems. However, the W3C regulations continue to change everyday. Do these new rules and regulations on the Internet mean that your website has to suffer aesthetically? The answer is NO. With CSS (Cascading Style Sheets), web designers have the ability to do anything on the web, from browser compatibility to full control of all the aesthetics of any web page. CSS also gives a more solid foundation for SEO, usability, and compliance with web standards.

From a development aspect of web design, the first great advantage of CSS is cross browser compatibility. Every web designer has sat down at a foreign computer and opened one of their websites only to find that the layout is mangled. Everything is either in a different spot or not present at all. This happens because different Internet browsers, and even different versions of the same Internet browser, display websites slightly differently. Web designers are forced to test their builds on as many browsers as possible to minimize this problem. However, users constantly upgrade their computers and download new features to enhance their experience on the Internet. As a developer, you can never control all the variables, but you can eliminate the majority of the problems by using CSS - an extreme advantage when one considers that everything on the Internet is about usability. If the user is at ease and comfortable then they are more likely to return to your site, purchase your product, recommend your service to others, etc. If they get confused because the navigation moves or doesn't function properly, they are more likely to move on to another site.
 
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